Social media measurement, also called social media controlling, is the management practice of evaluating successful social media communications of brands, companies, or other organizations. Key performance indicators may be measured by extracting information from social media channels, such as blogs, wikis, micro-blogs such as Twitter, social networking sites, or video/photo sharing websites, forums from time to time. It is also used by companies to gauge current trends in the industry. The process first gathers data from different websites and then performs analysis based on different metrics like time spent on the page, click through rate, content share, comments, text analytics to identify positive or negative emotions about the brand. Social media measurement process starts with defining a goal that needs to be achieved and defining the expected outcome of the process. The expected outcome varies per the goal and is usually measured by a variety of metrics. This is followed by defining possible social strategies to be used to achieve the goal. Then the next step is designing strategies to be used and setting up configuration tools that ease the process of collecting the data. In the next step, strategies and tools are deployed in real-time. This step involves conducting Quality Assurance tests of the methods deployed to collect the data. And in the final step, data collected from the system is analyzed and if the need arises, it is refined on the run time to enhance the methodologies used. The last step ensures that the result obtained is more aligned with the goal defined in the first step. (Wikipedia).
Social Media Measurement | Social Media Marketing Tutorial | Simplilearn
🔥Digital Marketing Specialist Program (Discount Code - YTBE15): https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=SocialMediaMeasurementAug5-6AnprR1K3U8&utm_medium=Descriptionff&utm_source=youtube 🔥Professional Certificate Program In Digital
From playlist Social Media Marketing Guide For Beginners [2022 Updated]
O'Reilly Webcast: The Science of Social Media Marketing
More and more people are using social media sites like Twitter and Facebook to talk about companies and products with their friends and colleagues. Learn what drives people to share information and opinions online and learn scientifically proven best practices for spreading your content vi
From playlist O'Reilly Webcasts
Social Media Marketing Tutorial - Identifying your audience
Learn how to better identify your audience by creating customer personas. Explore more Social Media Marketing courses and advance your skills on LinkedIn Learning: https://www.linkedin.com/learning/topics/social-media-marketing?trk=sme-youtube_M140599-06-01_learning&src=yt-other This is a
From playlist Social Media Marketing
Shawndra Hill "The Value of Social (for) TV"
http://strataconf.com/stratany2013/public/schedule/detail/31311 Social TV is a term that broadly describes the online social interactions that occur between viewers while watching television. Television shows are now instigating online social interactions between viewers by requesting vie
From playlist Strata Conference + Hadoop World 2013
Edureka's Measuring Social Media ROI course will help in understanding the concepts of social media ROI, which marketers, PR professionals, and business managers can use to determine the success of their marketing and social media campaigns. The course will also cover strategies to deploy
From playlist Webinars by Edureka!
How To Measure Your Social Media Success | Simplilearn Webinar By Lilach Bullock
🔥 Professional Certificate Program In Digital Marketing: https://www.simplilearn.com/pgp-digital-marketing-certification-program?utm_campaign=HowToMeasureSocialMediaSuccessWebinar-TPmIPBtwpDI&utm_medium=DescriptionFF&utm_source=youtube 🔥 Digital Marketing Specialist Master's Program (Disco
From playlist Simplilearn Live
Pros and Cons of Paying For Social Placement | Matt Bailey | Simplilearn Webinar
🔥 Professional Certificate Program In Digital Marketing: https://www.simplilearn.com/pgp-digital-marketing-certification-program?utm_campaign=ProsAndConsOfPayingForSocialPlacement-fh4y3N1S8I0&utm_medium=DescriptionFirstFold&utm_source=youtube 🔥 Digital Marketing Specialist Master's Program
From playlist Market Motive Webinars | Duke | Simplilearn
Social Media Marketing Tutorial 2023 | Social Media Marketing Strategies For 2023 | Simplilearn
🔥Digital Marketing Specialist Program (Discount Code - YTBE15): https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=SocialMediaMarketingTutorial2023-U5xn6htNBUQ&utm_medium=Descriptionff&utm_source=youtube 🔥Professional Certificate Prog
From playlist Social Media Marketing Training | Simplilearn | [2022 Updated]
What is Social Media Marketing? | Social Media Marketing Tutorial for Beginners 2023 | Simplilearn
🔥Digital Marketing Specialist Program (Discount Code - YTBE15): https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=WhatIsSocialMediaMarketing-sUIRQXLzpP4&utm_medium=Description&utm_source=youtube 🔥Professional Certificate Program In Digital M
From playlist Social Media Marketing Training | Simplilearn | [2022 Updated]
Top Digital Marketing Skills In 2021 | Most In-demand Digital Marketing Skills 2021 | Simplilearn
🔥 Master the most in-demand digital marketing skills in this cutting-edge applied program and get a job as a digital marketing professional - Guaranteed!*- https://www.simplilearn.com/digital-marketing-course-placement-guarantee?utm_campaign=TopDigitalMarketingSkillsin2021&utm_medium=Descr
🔥Digital Marketing Full Course 2023 | Digital Marketing Course | Digital Marketing | Simplilearn
🔥Free Digital Marketing Course: https://www.simplilearn.com/learn-digital-marketing-fundamentals-basics-skillup?utm_campaign=DigitalMarketingFullCourse14Jan2023&utm_medium=DescriptionFirstFold&utm_source=youtube 🔥Free SEO Course: https://www.simplilearn.com/learn-seo-basics-skillup?utm_ca
From playlist Simplilearn Live
Does Campaigning on Social Media Make a Difference? Evidence from candidate use of Twitter
Data science has more capabilities to help us understand the world than ever before, yet data and evidence are becoming less relevant in public discussion. On one hand, governments, non-profit organisations and citizen initiatives collect increasing amounts of raw data and make them availa
From playlist Civic data science workshop: Bridging the gap between data and society
Digital Media Analytics Introduction & Google Analytics Dashboards | Edureka
To attend a live class on Google Analytics or Digital Media Analytics, click here: http://goo.gl/JrltkA Edureka’s Digital Media Analytics course provides the right skills and knowledge necessary to fully leverage and optimize the digital web presence on the various web analytics methodol
From playlist Google Analytics
How Ads and Clicks Shape the Internet
In this video, you’ll learn more about the impact advertisements have on internet users. For more information on this and other topics, visit https://edu.gcfglobal.org/en/topics/. We hope you enjoy!
From playlist Digital Media Literacy