Social media management

Social media analytics

Social media analytics is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly used by marketers to track online conversations about products and companies. One author defined it as "the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision making." (Wikipedia).

Social media analytics
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Related pages

Subset | Cambridge Analytica | Social media measurement | Dimension | Correlation | Social network analysis | Social media intelligence | Cluster analysis | Social media mining | Descriptive statistics | Demography | Data mining