Social media measurement
Social media measurement, also called social media controlling, is the management practice of evaluating successful social media communications of brands, companies, or other organizations. Key perfor
Social media analytics
Social media analytics is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media mo
Online presence management
Online presence management is the process of presenting and drawing traffic to a personal or professional brand online. This process combines web design and development, blogging, search engine optimi
Social media intelligence
Social media intelligence (SMI or SOCMINT) refers to the collective tools and solutions that allow organizations to analyze conversations, respond to social signals and synthesize social data points i
Social media mining
Social media mining is the process of obtaining big data from user-generated content on social media sites and mobile apps in order to extract actionable patterns, form conclusions about users, and ac