Quantitative marketing research is the application of quantitative research techniques to the field of marketing research. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion. As a social research method, it typically involves the construction of questionnaires and scales. People who respond (respondents) are asked to complete the survey. Marketers use the information to obtain and understand the needs of individuals in the marketplace, and to create strategies and marketing plans. (Wikipedia).
Introduction to Google Ads | Marketing Analytics for Beginners | Part-36
Often when we search for something on Google, there are ads that appear on the results page on the Google search engine under the label “Ad.", also known as Google Ads, which is Google's pay-per-click online advertising platform. Google Ads provides a great opportunity for advertisers to
From playlist Marketing Analytics for Beginners
Analytic Marketing: Expert Tips To Becoming A Successful Analytical Marketer | Simplilearn
Marketing analytics is the practice of managing and studying metrics data in order to determine the ROI of marketing efforts like calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement. A market analysis studies
From playlist Simplilearn Live
Digital Analytics Fundamentals | Web Analytics For Beginners | Digital Marketing | Simplilearn
This Digital Analytics Fundamentals Tutorial will give an introduction to Digital Analytics, introduction to Data Analytics followed by some real life examples. Digital Analytics is the science of analysis that focuses on Internet data. It involves the collection, analysis, and data-inform
From playlist Digital Marketing Playlist [2023 Updated]🔥 | Digital Marketing Course | Digital Marketing Tutorial For Beginners | Simplilearn
Surveys allow you to collect information from a group of people. We’ll discuss different #survey formats, and how to ensure that a survey is accurate. To learn more basic concepts in #statistics, check out the free tutorial on our website: https://edu.gcfglobal.org/en/statistics-basic-conc
From playlist Basic Statistics
How To Set Up Goals In Google Analytics 2021 | Google Analytics Advanced | Simplilearn
This video on how to set up goals in google analytics explains how to collect data to measure business goals in Google Analytics. Understand the process of setting up and configure Google Analytics goals in order to track necessary actions on your site. Google Analytics is a web analytics
From playlist Digital Marketing Playlist [2023 Updated]🔥 | Digital Marketing Course | Digital Marketing Tutorial For Beginners | Simplilearn
Business Data Analysis with Excel
Business data presents a challenge for the data analyst. Business data is often aggregated, recorded over time, and tends to exhibit autocorrelation. Additionally, and most problematically, the amount of business data is usually quite limited. These characteristics lead to a situation wher
From playlist Data Analytics Tutorials
Fundamentals of Qualitative Research Methods: What is Qualitative Research (Module 1)
Qualitative research is a strategy for systematic collection, organization, and interpretation of phenomena that are difficult to measure quantitatively. Dr. Leslie Curry leads us through six modules covering essential topics in qualitative research, including what is qualitative research
From playlist Fundamentals of Qualitative Research Methods
What is Quantitative Research | Quantitative Research Methodology | Data Analytics | Simplilearn
✅ Data Analyst Master's Program (Coupon Code: YTBE15): https://www.simplilearn.com/data-analyst-masters-certification-training-course?utm_campaign=1April2023WhatisQuantitativeResearch&utm_medium=Description&utm_source=youtube ✅ Professional Certificate Program In Data Analytics: https:/
From playlist Data Analysis | Learn Data Analysis | Simplilearn 🔥[2022 Updated]
Business Analytics Overview || What is Business Analytics?
Business analytics (BA) refers to the skills, technologies, practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. #Business #analytics focuses on developing new insights and understanding of business perfo
From playlist Business Analytics
Quantitative Analysis For Management | Quantitative Analysis Explained For Beginners | Simplilearn
This video on Quantitative Analysis for Management will acquaint you with all the essential details that you should know about quantitative business analysis. In this Quantitative Analysis Explained For Beginners tutorial, you will understand what quantitative analysis is. You'll also lear
From playlist Ful Stack Web Development 🔥[2023 Updated]
I have been a trader for over twenty years, and from the start of my hedge fund career working with Victor Niederhoffer I have taken a quantitative approach to researching and executing trading strategies. A quant trader is a trader that builds statistical models to test trading strategie
From playlist Top Ten Lists
Prospect Theory and Stock Market Anomalies - L. Jin - 1/31/2020
"Prospect Theory and Stock Market Anomalies" Lawrence Jin, Assistant Professor of Finance, Caltech Abstract: This talk discusses some recent development in the field of behavioral finance, with a focus on a new model of asset prices in which investors evaluate risk according to prospect t
From playlist HSS Caltech + Finance 2020
The Other Half of Big Data - Tricia Wang - Strata+Hadoop World 2016 London
Prophecies and predictive models: How a 3D approach to data transforms your business Tricia Wang explores the application of “thick data” gathered through qualitative methods. This is a keynote presentation from Strata + Hadoop World in London 2016. Click the link to watch more full keynot
From playlist Strata + Hadoop World 2016 - London, United Kingdom
Process Market Data and Analyze Crypto Market Microstructures with Python | PyChain 2022
This is a video recording of the PyChain 2022 conference sessions. Speaker: Zhibai Zhang - VolumeFi Using Python to process market data and analyze Crypto market microstructures Zhibai Zhang presents a method for constructing crypto market microstructure variables, a machine learning mo
From playlist PyChain 2022
Ideas for a Complex World - Anna Seigal
Science is full of smart tools for explaining the world around us. But those tools can sometimes feel far removed from the way the rest of us understand that world. How can we reconcile the two approaches? Oxford Mathematician Anna Seigal provides some pertinent answers in this Oxford Math
From playlist Oxford Mathematics Public Lectures
Ivan Guo: Financial models of the future
Dr Ivan Guo's research lies predominantly in the areas of stochastic control and financial mathematics. In this interview, he reflects on his SMRI visit and explains the models behind financial mathematics. Find out how transport theory applies to quantitative finance (as well as logisti
From playlist SMRI Interviews
Introduction to Touchpoints | Marketing Analytics for Beginners | Part-25
In marketing analytics, touchpoints are represented as the attempted contact made by marketing teams (or sometimes sales teams), to convert a lead into a customer. Touchpoints are used by analysts to measure the optimum amount of contact and the type of content that converts most leads int
From playlist Marketing Analytics for Beginners
UCI and Africa. Day 2: Panel 4
From playlist UCI and Africa
Statistics Lesson #3: Randomized Experiments & Observational Studies
This video is for my College Algebra and Statistics students (and anyone else who may find it helpful). I define a randomized experiment, show a couple of examples, and define some important vocabulary related to experiments. Then I define an observational study, give an example, and discu
From playlist Statistics
Qualitative vs Quantitative Research | Qualitative And Quantitative Research Methods | Simplilearn
This video will help you learn the significant differences between qualitative and quantitative research. You will understand what they are and when to use qualitative and quantitative research methods. You will get an idea about their research approach and the scientific methods used. Fin