Social Psychology

1. Social Influence
   1. Conformity
      1. Theoretical Foundations
         1. Normative Influence
         2. Informational Influence
      2. Classic Studies
         1. Asch's Studies of Conformity
            1. Methodology
            2. Results and Interpretations
         2. Variations and Replications
      3. Factors Affecting Conformity
         1. Group Size
         2. Unanimity
         3. Cohesiveness
         4. Cultural Influences
         5. Gender Differences
   2. Compliance
      1. Principles of Compliance
         1. Reciprocity
         2. Commitment and Consistency
         3. Social Proof
         4. Authority
         5. Liking
         6. Scarcity
      2. Compliance Techniques
         1. Foot-in-the-Door Technique
            1. Mechanism and Applications
         2. Door-in-the-Face Technique
            1. Mechanism and Applications
         3. Lowball Technique
            1. Explanation and Effectiveness
         4. That’s-Not-All Technique
            1. The underlying principle and examples
      3. Research on Compliance
         1. Key Experiments
         2. Field Studies
   3. Obedience
      1. Milgram's Obedience Experiments
         1. Experimental Design
         2. Findings and Implications
         3. Variations and Follow-up Studies
      2. Factors Influencing Obedience
         1. Authority Proximity
         2. Victim Proximity
         3. Institutional Authority
         4. Group Influence
      3. Ethical Implications and Critiques
         1. Ethical Concerns Raised
         2. Impact on Research Guidelines
      4. Long-Term Impact of Obedience Studies
         1. Influence on Policy and Ethics
         2. Public Perception of Authority
   4. Social Influence in Groups
      1. Majority and Minority Influence
         1. Conversion Theory
         2. Minority Influence Tactics
      2. Social Norms
         1. Descriptive vs. Injunctive Norms
         2. Influence on Behavior
      3. The Role of Social Identity
         1. How Social Identity Shapes Influence
         2. Ingroup vs. Outgroup Pressures
   5. Applications of Social Influence
      1. Marketing and Consumer Behavior
         1. Use of Social Proof
         2. Influencer Marketing Tactics
      2. Health Initiatives
         1. Promoting Healthy Behaviors
         2. Reducing Harmful Behaviors
      3. Environmental Behavior
         1. Encouraging Sustainable Practices
      4. Digital and Online Influence
         1. The Role of Social Media
         2. Trends in Digital Persuasion
      5. Political Campaigning
         1. Mobilizing Voter Turnout
         2. Communication Strategies