Human-Computer Interaction

1. User Experience (UX) Research
   1. Qualitative vs Quantitative Research
      1. Qualitative Research
         1. Methods and techniques
            1. Observations
            2. Open-ended interviews
            3. Focus groups
            4. Diary studies
         2. Data analysis approaches
            1. Thematic analysis
            2. Content analysis
            3. Narrative analysis
         3. Strengths and limitations
      2. Quantitative Research
         1. Methods and techniques
            1. Surveys
            2. Controlled experiments
            3. A/B testing
            4. Analytics
         2. Statistical analysis
            1. Descriptive statistics
            2. Inferential statistics
            3. Correlation and regression analysis
         3. Strengths and limitations
   2. User Needs and Context Analysis
      1. Contextual inquiry
         1. Methods and approaches
         2. In-context observations
         3. Context mapping
      2. Task analysis
      3. Environmental considerations
         1. Physical environment
         2. Social and cultural contexts
         3. Temporal context
      4. Identifying user pain points
      5. Competitive analysis
   3. Personas and User Scenarios
      1. Developing personas
         1. Use of demographic data
         2. Behavioral data
         3. Psychological and motivational factors
      2. Writing user scenarios
         1. Storytelling techniques
         2. Scenario-based design
      3. Role of personas in design decisions
   4. Usability Testing
      1. Types of usability testing
         1. Remote usability testing
         2. In-person testing
         3. Guerrilla testing
         4. A/B testing
         5. Tree testing
      2. Conducting usability sessions
         1. Preparing scenarios and tasks
         2. Recruiting participants
         3. Facilitating sessions
      3. Analyzing usability results
         1. Identifying usability issues
         2. Prioritizing problems
         3. Reporting findings
   5. Surveys and Interviews
      1. Designing surveys
         1. Question types and survey structure
         2. Sampling methods
      2. Conducting interviews
         1. Structured vs semi-structured vs unstructured
         2. Interview techniques
      3. Analyzing survey and interview data
         1. Quantitative analysis
         2. Qualitative analysis
   6. Field Studies and Ethnography
      1. Role of field studies in UX research
      2. Ethnographic methods
         1. Participant observation
         2. Contextual interviews
      3. Longitudinal studies
      4. Gaining empathy and understanding
   7. Metrics and Analytics
      1. Setting UX metrics and key performance indicators (KPIs)
         1. Task success rate
         2. Error rate
         3. Time on task
         4. Net promoter score (NPS)
      2. Web and app analytics
         1. User engagement metrics
         2. Heatmaps and click tracking
      3. Actionable insights from analytics
   8. Ethical Considerations in UX Research
      1. Informed consent
      2. Privacy protection
      3. Handling sensitive data
      4. Transparency with participants
   9. Communicating Research Findings
      1. Visualization techniques
         1. Infographics
         2. Charts and graphs
      2. Reporting formats
         1. Formal reports
         2. Presentations
      3. Stakeholder engagement
         1. Workshops with stakeholders
         2. Collaborative analysis sessions