Digital Marketing

1. Key Components of Digital Marketing
   1. Search Engine Optimization (SEO)
      1. On-Page SEO
         1. Keyword Optimization
            1. Research and analysis
            2. Long-tail keyword targeting
            3. Semantic keywords
         2. Meta Tags and Descriptions
            1. Crafting effective titles
            2. Utilizing structured data
            3. Implementing rich snippets
         3. Content Quality and Structure
            1. Heading tags (H1, H2, H3, etc.)
            2. Readability and engagement
            3. Internal linking strategies
         4. URL Structure
            1. Clean and descriptive URLs
            2. URL main keyword inclusion
            3. Consistent URL format
      2. Off-Page SEO
         1. Backlinking Strategies
            1. Quality vs. quantity of backlinks
            2. Relationship building and outreach
            3. Avoiding link schemes and penalties
         2. Social Sharing and Bookmarking
            1. Platforms for sharing (Reddit, Mix)
            2. Encouraging social signals
         3. Guest Blogging
            1. Identifying reputable sites
            2. Crafting authoritative content
      3. Technical SEO
         1. Site Speed and Performance
            1. Load time optimization
            2. Image compression strategies
            3. Leveraging browser caching
         2. Mobile Optimization
            1. Responsive design practices
            2. Accelerated Mobile Pages (AMP)
         3. XML Sitemaps
            1. Dynamic vs. static sitemaps
            2. Prioritizing pages
         4. Robots.txt Files and Crawl Directives
            1. Blocking unnecessary pages
            2. Managing crawl budgets
   2. Content Marketing
      1. Types of Content
         1. Blogs and Articles
            1. Evergreen content
            2. Skyscraper content technique
         2. Infographics
            1. Visual storytelling
            2. Infographic promotion
         3. Videos and Vlogs
            1. Video scripting and production
            2. Platforms for video sharing (YouTube, Vimeo)
         4. Podcasts
            1. Podcast series planning
            2. Interview vs. solo formats
      2. Content Strategy
         1. Audience Research and Targeting
            1. Buyer persona development
            2. Content mapping to buyer's journey
         2. Editorial Calendars
            1. Planning frequency and consistency
            2. Cross-channel scheduling
         3. Content Creation and Curation
            1. Original vs. curated content
            2. User-generated content (UGC)
         4. Content Distribution Channels
            1. Owned media vs. paid media
            2. Syndication and repurpose strategies
      3. Content Analytics
         1. Engagement Metrics
            1. Social media shares and likes
            2. Bounce rates and dwell time
         2. Conversion Tracking
            1. Goal completions and funnels
            2. Customer journey analysis
   3. Social Media Marketing
      1. Social Media Platforms
         1. Facebook
            1. Page optimization
            2. Facebook Ads strategies
         2. Instagram
            1. Story and reel engagement
            2. Influencer collaborations
         3. Twitter
            1. Tweet scheduling and timing
            2. List management
         4. LinkedIn
            1. B2B lead generation
            2. LinkedIn Pulse publishing
         5. TikTok
            1. Viral content creation
            2. Platform-specific trends
      2. Social Media Strategies
         1. Organic vs. Paid Efforts
            1. Balancing content types
            2. Measuring organic reach vs. paid reach
         2. Community Engagement
            1. Building and managing online communities
            2. Engagement through responses and interactions
         3. Influencer Partnerships
            1. Micro vs. macro influencers
            2. Contracting and agreements
      3. Social Advertising
         1. Ad Formats and Targeting
            1. Carousel, video, and story ads
            2. Custom audiences and retargeting
         2. Budgeting and Bid Strategies
            1. Cost-per-thousand-impressions (CPM)
            2. Bid caps vs. target CPA
         3. Performance Metrics
            1. Conversion lift studies
            2. Tracking ROI across channels
   4. Email Marketing
      1. Email Campaign Types
         1. Newsletters
            1. Maintaining subscriber interest
            2. Layout and design best practices
         2. Automated Drips
            1. Trigger-based workflows
            2. Automated re-engagement campaigns
         3. Promotional and Transactional Emails
            1. Time-sensitive offers
            2. Receipts and order updates
      2. Email Design and Content
         1. Personalization and Segmentation
            1. Dynamic content insertion
            2. Segmenting based on behavior
         2. Subject Lines and Open Rates
            1. A/B testing subject lines
            2. Use of emojis and special characters
      3. Email Analytics
         1. Click-Through Rates
            1. Mapping to conversion path
            2. CTA effectiveness
         2. Conversion Rates
            1. Landing page optimization
            2. Purchase and download triggers
         3. Unsubscribe Rates
            1. Managing list hygiene
            2. Using feedback for improvement
   5. Pay-Per-Click (PPC) Advertising
      1. Platforms for PPC Advertising
         1. Google Ads
            1. Search vs. display network
            2. Ad extensions and features
         2. Microsoft Advertising
            1. Audience segmentation
            2. Importing campaigns from Google Ads
         3. Social PPC (Facebook, Instagram, LinkedIn)
            1. Platform-specific ad functionalities
            2. Optimization for engagement and conversions
      2. PPC Campaign Structure
         1. Keyword Research and Targeting
            1. Negative keywords utilization
            2. Geo-targeting techniques
         2. Ad Groups and Copywriting
            1. Matching ad copies to intents
            2. Utilizing ad rotations and variations
         3. Bidding Strategies and Budget Management
            1. Maximizing quality score
            2. Automated vs. manual bidding
      3. PPC Metrics and Optimization
         1. Cost-Per-Click (CPC)
            1. Monitoring competitive changes
            2. Quality vs. expense analysis
         2. Click-Through Rate (CTR)
            1. Ad relevance and personalization
            2. Improving ad position
         3. Return on Ad Spend (ROAS)
            1. Revenue tracking and attribution
            2. Long-term vs. short-term gains