Business Analytics

1. Applications of Business Analytics
   1. Financial Analytics
      1. Risk Management
         1. Credit Risk Assessment
            1. Default Probability Estimation
            2. Credit Scoring Models
         2. Market Risk Analysis
            1. Value at Risk (VaR) Calculations
            2. Stress Testing Techniques
         3. Operational Risk Management
            1. Scenario Analysis
            2. Risk Control Systems
      2. Profitability Analysis
         1. Profit and Loss Forecasting
            1. Revenue Projection Models
            2. Cost Analysis and Reduction Strategies
         2. Margin Analysis
            1. Contribution Margin Evaluation
            2. Break-even Analysis
         3. Investment Appraisal
            1. Net Present Value (NPV) Calculations
            2. Internal Rate of Return (IRR) Analysis
   2. Marketing Analytics
      1. Customer Segmentation
         1. Segmentation Techniques
            1. Demographic Segmentation
            2. Psychographic Segmentation
            3. Behavioral Segmentation
         2. Customer Lifetime Value (CLV) Analysis
            1. Retention Rate Evaluation
            2. Acquisition Cost Assessment
      2. Campaign Analysis
         1. Campaign Performance Metrics
            1. Return on Investment (ROI)
            2. Conversion Rates
         2. Channel Effectiveness Analysis
            1. Multi-channel Attribution Models
            2. Social Media Analytics
      3. Brand Management
         1. Brand Sentiment Analysis
            1. Sentiment Scoring Systems
            2. Social Media Monitoring
         2. Market Positioning Analysis
            1. Competitive Benchmarking
            2. SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
   3. Operations Analytics
      1. Supply Chain Optimization
         1. Demand Forecasting
            1. Time Series Analysis Models
            2. Just-in-Time (JIT) Systems
         2. Logistics and Distribution Optimization
            1. Route Planning and Scheduling
            2. Inventory Minimalization Techniques
      2. Inventory Management
         1. Stock Level Optimization
            1. Economic Order Quantity (EOQ) Models
            2. Safety Stock Calculations
         2. Inventory Turnover Analysis
            1. ABC Analysis
            2. Perpetual and Periodic Inventory Systems
      3. Quality Control
         1. Statistical Process Control (SPC)
            1. Control Charts
            2. Process Capability Indices
         2. Six Sigma Analysis
            1. DMAIC (Define, Measure, Analyze, Improve, Control) Framework
            2. Defect Reduction Strategies
   4. Human Resources Analytics
      1. Workforce Planning
         1. Talent Acquisition Strategies
            1. Predictive Hiring Analytics
            2. Attrition Risk Models
         2. Succession Planning
            1. Leadership Development Metrics
            2. Employee Mobility and Career Path Analysis
      2. Performance Measurement
         1. Employee Performance Metrics
            1. Key Performance Indicators (KPIs) for Individuals and Teams
            2. 360-degree Feedback Systems
         2. Employee Engagement Analysis
            1. Survey Data Analysis
            2. Correlation with Productivity Rates
      3. Compensation and Benefits Analysis
         1. Pay Equity and Benchmarking
            1. Market Rate Analysis
            2. Compensation Structure Optimization
         2. Incentive Program Effectiveness
            1. Bonus and Commission Systems Analysis
            2. Employee Satisfaction Metrics Analysis